Marketing to the campus crowd : everything you need to know to capture the $200 billion college market /

Publisher description: Boost your company's bottom line and build long-term brand loyalty by tapping the $200 billion college market! College students spend over $200 billion annually, including more than 65% on non-essentials. Highly desirable, yet seemingly unpredictable, this elusive segment cont...

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Main Author: Morrison, David A.
Books eBook
Language: English
Published: Chicago, Ill. : Dearborn Trade Pub., c2004.

Location: ZSR Main Stacks - Reynolds 2
Call Number: LB2342.82 M67 2004
1 Available Place a Hold