Marketing to the campus crowd : everything you need to know to capture the $200 billion college market /
Publisher description: Boost your company's bottom line and build long-term brand loyalty by tapping the $200 billion college market! College students spend over $200 billion annually, including more than 65% on non-essentials. Highly desirable, yet seemingly unpredictable, this elusive segment cont...
|Main Author:||Morrison, David A.|
Chicago, Ill. :
Dearborn Trade Pub.,