The Medici effect : what elephants and epidemics can teach us about innovation /

The Medici effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory, and offer examples of how we can turn ideas into path-breaking innovations.

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Main Author: Johansson, Frans.
Books Book
Language: English
Published: Boston, Mass. : Harvard Business School Press, c2006.
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Publisher description

Location: ZSR Main Stacks - Wilson 6
Call Number: HC79.T4 J625 2006
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