The message : the reselling of President Obama /

Examines the difficulties faced by Barack Obama's campaign runners during the 2012 election and how they put aside differences in order to control the Obama brand, stay on message, and win.

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Main Author: Wolffe, Richard, 1968-
Format:
Books Book
Language: English
Published: New York : Twelve, 2013
Edition: First edition.
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Location: Browsing Collection - ZSR Library Atrium
Call Number: E910 .W65 2013
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